By Nick Tabor, New Era Senior Staff Writer
Jennie Stuart
Medical Center
will soon start distributing a glossy four-page newsletter each month,
spotlighting successful procedures and available services.
“We
believe the public will learn something new every issue,” said James Goss,
Jennie Stuart’s marketing director. As editor, Goss will write some articles
himself and assign others to freelancers.
Each
issue will feature at least two patients. The first edition, which is headed to
the printing press, tells the stories of a cancer survivor and a woman who had
complications while giving birth. Hospital personnel saved her life, Goss said.
Goss
had success with similar newsletters in his marketing at other hospitals. He
shared samples of those when he interviewed here in 2011.
“The
management team here liked what they saw,” he said.
When
Jennie Stuart requested bids from publishers, 12 or 14 firms responded.
Pacesetter Printing, which the New Era company owns, submitted the best price,
Goss said.
Chip
Hutcheson, publisher of the Times Leader, which is also owned by the New Era,
helped with writing and editing on the first issue. He hopes to pass those
duties on to other Pacesetter employees, he said.
Feb.
20 marks the 100th anniversary of Jennie Stuart’s founding, and the company has
an updated logo and a new slogan corresponding to that milestone. They will
debut in the newsletter’s first issue. The company is also waiting to announce
the newsletter’s name.
Pacesetter
designed the newsletter, using Jennie Stuart’s specifications for colors and
its new logo, Hutcheson said.
It
will come as an insert in the New Era and nine other local newspapers. It will
measure 11 inches by 10 inches — oversize sheets.
“We’d
like that to stand out among other free-fall inserts in the paper,” Goss said.
Pacesetter
will print 85,000 copies a month. Jennie Stuart will also distribute an email
version.
The
publication will also contain letters. And it will have news and information on
a broad spectrum of services: inpatient services at the hospital, clinical
services at the Eagle Way Campus and the offices of the Fairview Physicians
Network.
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